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  <body>&lt;p&gt;Once you have found the shark, imagine that it represents Sotheby&amp;rsquo;s. No, go
further than that. Imagine that it represents the entire art world and the
manner in which it pursues its business. See how predatory it is, how
cunning, how fixated on its prey, how implacable and ruthless. Now stand in
front of this evil killing machine, look it straight in its piggy little
eyes and start flicking V-signs at it. Go on. Dance around in front of it,
wiggle your behind at it, stick your tongue out between your lips and blow
raspberries at it. That, more or less, is what Damien Hirst is doing to the
art world by putting 223 new works up for sale at Sotheby&amp;rsquo;s.&lt;/p&gt;
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&lt;p&gt;The art world, you see, doesn&amp;rsquo;t do things this way. The way it is supposed to
happen is that new art is sold by dealers in galleries, and only when it has
been around the houses a few times does it turn up again in the auction
rooms, to be resold for a profit. That is how it has always been. Sotheby&amp;rsquo;s
has been around since March 11, 1744, when a certain Samuel Baker auctioned
a selection of rare books &amp;ldquo;in all branches of Polite Literature&amp;rdquo; at his
office in London, and not once in the intervening two and a half centuries
has the company sold new work by a living artist direct to the public.&lt;/p&gt;
&lt;p&gt;&amp;ldquo;Yeah, but if you don&amp;rsquo;t like the rules, change the rules,&amp;rdquo; chirps a noticeably
chipper Hirst as he leads me through the extraordinary labyrinth of sharks,
butterflies, bulls, skulls, scalpels, gold bars and diamonds he has somehow
managed to cram into the formerly elegant Sotheby&amp;rsquo;s galleries on New Bond
Street. The plush spaces were created for the display of 42-piece S&amp;egrave;vres tea
services, not for full-size zebras in glass cases, so the art sometimes
seems too big for its surroundings. But the resulting claustrophobia merely
adds to the splendid London buzz of it all. Anyone seen the recession? Not
in here, mate! Squeezing your way through these remarkable sights is a
bouncy and exciting journey. Hirst has forced Sotheby&amp;rsquo;s to get in touch with
its inner branch of Accessorize.&lt;/p&gt;
&lt;p&gt;&amp;ldquo;I was indoctrinated by the gallery system - that you don&amp;rsquo;t do auctions,&amp;rdquo; he
admits with another bout of happy scratching as we stand in front of a very
convincing unicorn created by appending a narwhal horn to the forehead of a
snow-white pony. &amp;ldquo;But who says you have to do it this way and not some other
way?&amp;rdquo;&lt;/p&gt;</body>
  <byline>Waldemar Januszczak, Times Online</byline>
  <cached-tag-list>Art, fine art, Damien Hirst, Sotheby's, shark, formaldehyde, economy, pop culture, diva, money, auction</cached-tag-list>
  <caption>&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;http://www.flickr.com/photos/diametrik/&quot; title=&quot;Link to diametrik's photostream&quot;&gt;&lt;strong&gt;diametrik&lt;/strong&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;</caption>
  <category>the-feed</category>
  <comments-count type="integer">2</comments-count>
  <created-at type="datetime">2008-09-08T09:48:13-04:00</created-at>
  <deck>&lt;p&gt;Damien Hirst, one contemporary art's best-known artists, is at the brink of tossing 223 monkey wrenches into the art world&amp;mdash;you know, that &lt;a href=&quot;/consume/tales-from-the-art-world&quot; target=&quot;_self&quot;&gt;glam, glam, thank you ma'am&lt;/a&gt; world&amp;mdash;including, of course, a brand spanking new shark-floating-in-formaldehyde.&lt;/p&gt;</deck>
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  <id type="integer">1957</id>
  <permalink>art-market-to-join-rest-of-economy</permalink>
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  <publish-date type="datetime">2008-09-08T09:49:11-04:00</publish-date>
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  <subtitle></subtitle>
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  <title>Art market to join rest of economy?</title>
  <topper-image>#&lt;Image:0x2ab9901e7ea8&gt;</topper-image>
  <updated-at type="datetime">2008-09-19T10:57:15-04:00</updated-at>
  <url>http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/visual_arts/article4669184.ece</url>
  <user-id type="integer">371</user-id>
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