Splice Today is a cultural compendium largely aimed at an audience of teenagers and young adults which is routinely taken for granted by the mainstream communications industry. We don't assume our readers are a shallow herd who'll mindlessly follow trends dictated by a media controlled by Baby Boomers. Most of Splice Today's writers were born after the death of Bob Marley, have hazy recollections of the Berlin Wall falling and never use the word "snarky" in a sentence.

Splice Today gives access to a desired group of readers who consume and purchase products that their parents have never heard of. It's an opportunity to reach the generation of young Americans who, unbeknownst to their elders, will be shaping the country's popular culture in the categories of music, film, writing, performing arts and fashion. It's the generation that is currently working on technological innovations that will be commonplace in the next decade. And it's from this generation that the next group of political leaders will emerge. Don't miss the chance to connect with this intelligent, curious and imaginative group of Americans who spend more hours processing and debating information found online.

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